The local computer retailer chain has started a couple of new initiatives in their advertising - watch for these trends in your home town!
For starters, dual core CPUs are now being advertised in “equivalent speeds” derived by multiplying the processor speed by 2 to reflect the two cores inside. Of course, that assumes that both processors are loaded evenly (and fully) for that to work, but the whole megahertz business has gotten pretty abstract over the years…
I’ve only heard this second hand, but apparently they also managed to lower their price on laptops by… wait for it… excluding the battery.
Of course, none of these practices would necessarily deter me from buying anything from them, but I’d sure check the packing slip carefully before signing anything.
Then again, when I see that they’re advertising “Genuine Microsoftl [sic] ® Windows Vista” as an upgrade, I’m not altogether sure if it’s a typo…
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