Via Boing Boing, Google’s got a new blog search tool that’s a whole lot faster than Technorati (OK, what isn’t these days?). I’ve now got an RSS feed for the last 100 mentions of vegan, which may or may not help my work. We’ll see. Unfortunately, and this might be where the “beta” comes in (although there are days where I think it’s a new Google brand), doing something like an ego search for your blog might just turn up every entry you’ve ever written (OK, it only gave back 88 results, but the first 6 or so pages were my own entries).
The performance disparity between this and something like Technorati has a lot to do with having something like 900 million servers and the infrastructure behind it, and Moore’s Law notwithstanding, it’s going to take a significant algorithmic shift for anyone to catch up, MS or no. I see a common trend in the business world where a company grows and later realizes that some by-product of their business (usually IP-related) has become a significant asset on its own, sometimes more so than the initial business offering. What do you suppose that means when the by-product is a copy of the internet, i.e. everyone else’s IP?
Homework: get copy of The Search.
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